GCSE Business (Pearson IGCSE)

Topic Summaries

Business objectives

Pressure groups

Pressure groups: are organisations that try to influence business or government decisions (e.g. Greenpeace, Extinction Rebellion). They can target unethical business practices through protests, social media, or campaigns.

  • For example, pressure from environmental groups led Coca-Cola to reduce its use of single-use plastics and increase bottle recycling schemes.
  • How pressure groups affect the marketing mix:
Marketing mix Possible Impact
Product Businesses may remove harmful/unethical ingredients
Price May increase due to more expensive ethical sourcing
Promotion Ensure truthful advertising about sustainability claims
Place Pressure to reduce reliance on long-distance transport

Unlock Pressure groups

Sign up to unlock the rest of this topic — plus every other topic, video, flashcard set and eBook guide in your SnapRevise+ subscription.

Cancel anytime — instant access the moment you sign up.

Previous Ethical considerations in business activity Next Environmental concerns in business activity