GCSE Business (CIE)

Topic Summaries

Business objectives

Pressure groups

Pressure groups: are organisations that try to influence business or government decisions (e.g. Greenpeace, Extinction Rebellion). They can target unethical business practices through protests, social media, or campaigns.

  • For example, pressure from environmental groups led Coca-Cola to reduce its use of single-use plastics and increase bottle recycling schemes.
  • How pressure groups affect the marketing mix:
Marketing mix Possible Impact
Product Businesses may remove harmful/unethical ingredients
Price May increase due to more expensive ethical sourcing
Promotion Ensure truthful advertising about sustainability claims
Place Pressure to reduce reliance on long-distance transport

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