GCSE Business (Edexcel)

Topic Summaries

Marketing

Promotion – marketing to different segments

  • Promotion strategies include: advertising (TV, print, online ads), sponsorship events, influencers, product trials, special offers (e.g.discounts, coupons or buy-one-get-one), and branding (creating a clear, recognisable brand identity).
  • Use of technology in promotion:
    • Targeted advertising online: ads appear based on user data.
    • Viral/social media campaigns: e.g.#ShareACoke, TikTok challenges.
    • E-newsletters: email campaigns tailored to customer preferences.

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