How businesses compete internationally

Using the internet and e-commerce:
- Businesses can reach global customers through websites and digital platforms.
- E-commerce reduces the need for physical stores in each country.
- For example, ASOS sells fashion globally through its online store.
Changing the marketing mix (4Ps):
- Changing product: tailoring to local tastes, laws, or climates (e.g seasonal menu items at fast food chains).
- Changing price: adjusted based on local incomes, taxes, or tariffs.
- Changing place: moving or acquiring locations based on access to customers.
- Changing promotion: translating and localising advertising; may require cultural sensitivity for specific international markets.

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