GCSE Business (WJEC)

Topic Summaries

Business objectives

Businesses success and failure

Success factors Failure factors
Strong management Poor planning or leadership
Unique product or innovation Lack of market research
Good cash-flow management Running out of cash
Access to funding High debt levels or loan rejection
Meeting customer needs effectively Ignoring competition or changing trends
Adapting to change (in tech, economic conditions) Failure to adapt (e.g. Blockbuster vs Netflix)

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